This is a WTF post.
There are several organisations that I’m aware of at present developing social media strategies in secret.
At the core of all these strategies lie themes of transparency, accessibility, open communication, and community engagement. Yet the strategies themselves are being designed with the minimum of public consultation and behind closed doors.
This is patently ridiculous. To try and design tools which are intended to further public interaction, without involving the public in the process is like flying blind. We should be using existing engagement tools to create better engagement tools. We should be evolving strategies and learning from the process of public consultation to create better tools for public consultation.
The statement made is “We want to create tools for better public engagement, but we want to create them without engaging the public”. Can anybody else see the issue here?