Just a provocation.
Somebody should start copying major brands, but produce their wares more fairly and locally.
Selling a higher value item at a sustainable price. Rather than cheap knock offs, these would be more expensive or same price but with added social value.
Social and environmental value should be noted and also promoted.
It would put such brands in a rather interesting position with respect to court cases, and attention.
Nb. Brainfahrt is a term I use to describe a partially formed idea, the term arose in parallel with Chris Doering and Paris Furst.